/* ============================================================
   WISDOM DIGITAL MARKETING — "NYC Wayfinding" design system
   ============================================================ */
:root {
  --ink:        #0E1B2C;
  --paper:      #F2F4F3;
  --white:      #FFFFFF;
  --line-green: #00933C;
  --line-orange:#FF6319;
  --line-blue:  #0039A6;
  --line-yellow:#FCCC0A;
  --mute:       #5A6678;
  --hairline:   #D7DCDA;
  --radius:     2px;
  --display:    'Anton', Impact, sans-serif;
  --body:       'Public Sans', -apple-system, sans-serif;
  --mono:       'IBM Plex Mono', monospace;
}

* { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  font-family: var(--body);
  background: var(--paper);
  color: var(--ink);
  line-height: 1.6;
  font-size: 17px;
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; height: auto; }
a { color: inherit; }
:focus-visible { outline: 3px solid var(--line-orange); outline-offset: 3px; }

.wrap { max-width: 1180px; margin: 0 auto; padding: 0 24px; }
.wrap-narrow { max-width: 860px; margin: 0 auto; padding: 0 24px; }

/* ---------- utility type ---------- */
.eyebrow {
  font-family: var(--mono); font-size: 12px; letter-spacing: .14em;
  text-transform: uppercase; color: var(--mute);
  display: flex; align-items: center; gap: 10px;
}
.eyebrow::before { content: ""; width: 28px; height: 2px; background: var(--ink); }
h1.page-title, h2 {
  font-family: var(--display); font-weight: 400;
  text-transform: uppercase; letter-spacing: .01em; line-height: 1.05;
}
h2 { font-size: clamp(34px, 5vw, 56px); margin: 14px 0 18px; }
.lede { font-size: 19px; color: var(--mute); max-width: 640px; }

/* ---------- top bar + header ---------- */
.topbar {
  background: var(--ink); color: var(--paper);
  font-family: var(--mono); font-size: 12.5px; padding: 8px 0;
}
.topbar .wrap { display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap; }
.topbar a { color: var(--paper); text-decoration: none; }
.topbar a:hover { color: var(--line-yellow); }

header.site {
  background: var(--white); border-bottom: 2px solid var(--ink);
  position: sticky; top: 0; z-index: 50;
}
header.site .wrap { display: flex; align-items: center; justify-content: space-between; height: 72px; }
.logo {
  font-family: var(--display); font-size: 22px; text-transform: uppercase;
  letter-spacing: .02em; text-decoration: none;
  display: flex; align-items: center; gap: 10px;
}
.logo .dot {
  width: 30px; height: 30px; border-radius: 50%;
  background: var(--ink); color: var(--white);
  display: inline-flex; align-items: center; justify-content: center; font-size: 16px;
}
nav.main ul { display: flex; gap: 30px; list-style: none; }
nav.main a {
  text-decoration: none; font-weight: 600; font-size: 15px;
  padding: 6px 0; border-bottom: 3px solid transparent;
}
nav.main a:hover, nav.main a[aria-current="page"] { border-bottom-color: var(--line-orange); }
.cta-btn {
  background: var(--ink); color: var(--white);
  font-weight: 700; font-size: 15px; text-decoration: none;
  padding: 12px 22px; border-radius: var(--radius);
  border: 2px solid var(--ink);
  transition: background .15s, color .15s;
  display: inline-block; cursor: pointer; font-family: var(--body);
}
.cta-btn:hover { background: var(--line-orange); border-color: var(--line-orange); }
.cta-btn.ghost { background: transparent; color: var(--ink); }
.cta-btn.ghost:hover { background: var(--ink); color: var(--white); }
.menu-toggle {
  display: none; background: none; border: 2px solid var(--ink);
  border-radius: var(--radius); padding: 8px 12px;
  font-family: var(--mono); font-size: 13px; cursor: pointer;
}

/* ---------- inner page hero ---------- */
.page-hero { background: var(--white); border-bottom: 2px solid var(--ink); padding: 72px 0 56px; }
.page-hero h1.page-title { font-size: clamp(42px, 7vw, 88px); }
.page-hero .lede { margin-top: 18px; }
.page-hero .line-tag {
  display: inline-flex; align-items: center; gap: 12px;
  font-family: var(--mono); font-size: 13px; letter-spacing: .1em;
  text-transform: uppercase; margin-bottom: 22px;
}
.page-hero .line-tag .bullet { width: 36px; height: 36px; font-size: 18px; }
.crumbs { font-family: var(--mono); font-size: 12.5px; margin-bottom: 26px; color: var(--mute); }
.crumbs a { color: var(--mute); }
.crumbs a:hover { color: var(--ink); }

/* ---------- shared components ---------- */
section { padding: 88px 0; }
.bullet {
  width: 52px; height: 52px; border-radius: 50%;
  color: var(--white); font-family: var(--display); font-size: 26px;
  display: inline-flex; align-items: center; justify-content: center; flex: none;
}

.grid-2 { display: grid; grid-template-columns: 1fr 1fr; gap: 44px; }
.grid-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 28px; }

.card {
  background: var(--white); border: 2px solid var(--ink); padding: 28px;
}
.card h3 { font-size: 20px; margin-bottom: 10px; }
.card p { color: var(--mute); font-size: 15.5px; }
.card .num { font-family: var(--mono); font-size: 12px; letter-spacing: .12em; color: var(--mute); display: block; margin-bottom: 12px; }

.checklist { list-style: none; display: grid; gap: 14px; margin-top: 26px; }
.checklist li { padding-left: 34px; position: relative; }
.checklist li::before {
  content: "✓"; position: absolute; left: 0; top: 0;
  width: 22px; height: 22px; border-radius: 50%;
  background: var(--ink); color: var(--white);
  font-size: 13px; display: flex; align-items: center; justify-content: center;
}
.checklist li strong { display: block; }
.checklist li span { color: var(--mute); font-size: 15.5px; }

/* steps */
.steps { display: grid; grid-template-columns: repeat(4, 1fr); gap: 2px; background: var(--ink); border: 2px solid var(--ink); margin-top: 44px; }
.steps.three { grid-template-columns: repeat(3, 1fr); }
.step { background: var(--paper); padding: 30px 24px 36px; color: var(--ink); }
.step .num { font-family: var(--mono); font-size: 12px; letter-spacing: .12em; color: var(--mute); }
.step h3 { font-size: 19px; margin: 12px 0 8px; color: var(--ink); }
.step p { font-size: 15px; color: var(--mute); }
.band .step p { color: var(--mute); }
.band .step h3 { color: var(--ink); }

/* pricing */
.plans { display: grid; grid-template-columns: repeat(3, 1fr); gap: 28px; margin-top: 44px; align-items: start; }
.plan { background: var(--white); border: 2px solid var(--ink); padding: 32px 28px; position: relative; color: var(--ink); }
.plan.popular { box-shadow: 6px 6px 0 var(--line-orange); }
.plan .flag {
  position: absolute; top: -14px; right: 20px;
  background: var(--line-orange); color: var(--white);
  font-family: var(--mono); font-size: 11px; letter-spacing: .1em;
  text-transform: uppercase; padding: 4px 10px;
}
.plan h3 { font-family: var(--display); font-size: 24px; text-transform: uppercase; font-weight: 400; color: var(--ink); }
.plan .price { font-size: 38px; font-weight: 700; margin: 14px 0 2px; color: var(--ink); }
.plan .per { font-family: var(--mono); font-size: 12.5px; color: var(--mute); }
.plan ul { list-style: none; margin: 22px 0 26px; display: grid; gap: 10px; font-size: 15px; color: var(--ink); }
.plan ul li { padding-left: 24px; position: relative; color: var(--ink); }
.band .plan ul li { color: var(--ink); }
.plan ul li::before { content: "→"; position: absolute; left: 0; font-family: var(--mono); }
.plan .cta-btn { width: 100%; text-align: center; }

/* dark band */
.band { background: var(--ink); color: var(--paper); }
.band .eyebrow { color: #9AA6B8; }
.band .eyebrow::before { background: var(--line-yellow); }
.band p { color: #B9C2CF; }
.band h2 { color: var(--paper); }

/* FAQ */
.faq-list { margin-top: 40px; border-top: 2px solid var(--ink); }
details { border-bottom: 2px solid var(--ink); }
summary {
  cursor: pointer; list-style: none; padding: 24px 0;
  font-size: 19px; font-weight: 700;
  display: flex; justify-content: space-between; align-items: center; gap: 20px;
}
summary::-webkit-details-marker { display: none; }
summary::after { content: "+"; font-family: var(--display); font-size: 26px; transition: transform .2s; }
details[open] summary::after { transform: rotate(45deg); }
details p { padding: 0 0 26px; color: var(--mute); max-width: 760px; }

/* final CTA */
.final { background: var(--line-orange); border-top: 2px solid var(--ink); padding: 0; }
.final .wrap { display: grid; grid-template-columns: 1.5fr 1fr; gap: 40px; align-items: center; padding-top: 80px; padding-bottom: 80px; }
.final h2, .final p { color: var(--ink); }
.final p { font-weight: 500; max-width: 520px; }
.final .cta-btn { background: var(--ink); border-color: var(--ink); font-size: 17px; padding: 16px 30px; }
.final .cta-btn:hover { background: var(--white); color: var(--ink); }
.final .note { font-family: var(--mono); font-size: 13px; margin-top: 14px; }

/* footer */
footer { background: var(--ink); color: #B9C2CF; padding: 64px 0 32px; font-size: 15px; }
.foot-grid { display: grid; grid-template-columns: 1.6fr 1fr 1fr 1.2fr; gap: 44px; }
footer h4 { color: var(--paper); font-family: var(--mono); font-size: 12.5px; letter-spacing: .12em; text-transform: uppercase; margin-bottom: 16px; }
footer ul { list-style: none; display: grid; gap: 10px; }
footer a { color: #B9C2CF; text-decoration: none; }
footer a:hover { color: var(--line-yellow); }
footer address { font-style: normal; line-height: 1.8; }
.foot-logo { font-family: var(--display); color: var(--paper); font-size: 22px; text-transform: uppercase; margin-bottom: 14px; }
.foot-bottom { border-top: 1px solid #233248; margin-top: 48px; padding-top: 24px; font-family: var(--mono); font-size: 12.5px; display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap; }

/* blog cards */
.posts { display: grid; grid-template-columns: repeat(3, 1fr); gap: 28px; margin-top: 44px; }
.post {
  background: var(--white); border: 2px solid var(--ink); padding: 26px;
  text-decoration: none; display: flex; flex-direction: column; gap: 12px;
  transition: transform .15s, box-shadow .15s;
}
.post:hover { transform: translate(-3px,-3px); box-shadow: 5px 5px 0 var(--ink); }
.post .tag { font-family: var(--mono); font-size: 11.5px; letter-spacing: .1em; text-transform: uppercase; }
.post h3 { font-size: 19px; line-height: 1.35; }
.post p { font-size: 15px; color: var(--mute); flex: 1; }
.post .read { font-family: var(--mono); font-size: 13px; font-weight: 500; }

/* forms */
.form-grid { display: grid; gap: 18px; margin-top: 8px; }
.form-grid label { font-weight: 600; font-size: 15px; display: grid; gap: 7px; }
.form-grid input, .form-grid select, .form-grid textarea {
  font-family: var(--body); font-size: 16px;
  padding: 13px 14px; border: 2px solid var(--ink);
  border-radius: var(--radius); background: var(--white); color: var(--ink); width: 100%;
}
.form-grid textarea { min-height: 120px; resize: vertical; }
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.form-note { font-family: var(--mono); font-size: 12.5px; color: var(--mute); }

/* stat strip */
.results { background: var(--white); border-top: 2px solid var(--ink); border-bottom: 2px solid var(--ink); padding: 56px 0; }
.results .wrap { display: grid; grid-template-columns: repeat(4, 1fr); gap: 32px; }
.stat strong { font-family: var(--display); font-size: 46px; display: block; line-height: 1; }
.stat span { font-family: var(--mono); font-size: 12.5px; color: var(--mute); letter-spacing: .08em; text-transform: uppercase; }

/* reveal */
.reveal { opacity: 0; transform: translateY(22px); transition: opacity .55s ease, transform .55s ease; }
.reveal.in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .reveal { opacity: 1; transform: none; transition: none; }
  .ticker-track { animation: none !important; }
}

/* ---------- responsive ---------- */
@media (max-width: 900px) {
  .grid-2, .final .wrap, .form-row { grid-template-columns: 1fr; }
  .grid-3, .posts, .plans { grid-template-columns: 1fr; }
  .steps, .steps.three { grid-template-columns: 1fr 1fr; }
  .results .wrap { grid-template-columns: 1fr 1fr; gap: 36px; }
  .foot-grid { grid-template-columns: 1fr 1fr; }
  nav.main { display: none; }
  nav.main.open {
    display: block; position: absolute; top: 72px; left: 0; right: 0;
    background: var(--white); border-bottom: 2px solid var(--ink); padding: 20px 24px;
  }
  nav.main.open ul { flex-direction: column; gap: 16px; }
  .menu-toggle { display: block; }
  header.site .cta-btn { display: none; }
}
@media (max-width: 560px) {
  .steps, .steps.three, .results .wrap, .foot-grid { grid-template-columns: 1fr; }
  section { padding: 64px 0; }
}

/* ---------- homepage-specific ---------- */
.hero { background: var(--white); border-bottom: 2px solid var(--ink); overflow: hidden; padding: 0; }
.hero .wrap { padding-top: 72px; }
.hero h1 {
  font-family: var(--display); font-weight: 400;
  font-size: clamp(54px, 9.5vw, 132px); line-height: .96;
  text-transform: uppercase; letter-spacing: .005em;
}
.hero h1 .rotor { display: inline-block; color: var(--line-orange); min-width: 4.2ch; }
.hero .sub { display: grid; grid-template-columns: 1.4fr 1fr; gap: 40px; padding: 36px 0 56px; align-items: start; }
.hero .sub p { font-size: 19px; color: var(--mute); max-width: 560px; }
.hero .actions, .actions { display: flex; gap: 14px; margin-top: 26px; flex-wrap: wrap; }
.hero .proof { font-family: var(--mono); font-size: 13.5px; border-left: 2px solid var(--ink); padding-left: 20px; display: grid; gap: 14px; }
.hero .proof strong { font-size: 26px; display: block; font-family: var(--body); font-weight: 700; }
.ticker { background: var(--ink); color: var(--paper); font-family: var(--mono); font-size: 13px; padding: 11px 0; white-space: nowrap; overflow: hidden; }
.ticker-track { display: inline-block; animation: slide 38s linear infinite; }
.ticker span { margin: 0 26px; letter-spacing: .06em; }
.ticker b { color: var(--line-yellow); font-weight: 500; }
@keyframes slide { from { transform: translateX(0); } to { transform: translateX(-50%); } }
.lines { display: grid; margin-top: 44px; border-top: 2px solid var(--ink); }
.line-row {
  display: grid; grid-template-columns: 64px 1.1fr 1.6fr auto;
  gap: 28px; align-items: center; padding: 30px 0;
  border-bottom: 2px solid var(--ink); text-decoration: none; transition: background .15s;
}
.line-row:hover { background: var(--white); }
.line-row h3 { font-size: 21px; font-weight: 700; }
.line-row .desc { color: var(--mute); font-size: 16px; }
.line-row .go { font-family: var(--mono); font-size: 13px; letter-spacing: .1em; text-transform: uppercase; font-weight: 500; }
.line-row:hover .go { text-decoration: underline; }
.why-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 64px; align-items: center; }
.big-word { font-family: var(--display); font-size: clamp(40px, 5.4vw, 64px); line-height: 1.04; text-transform: uppercase; }
.big-word em { font-style: normal; color: var(--line-yellow); }
.lang-board { display: grid; grid-template-columns: 1fr 1fr; gap: 2px; background: #233248; border: 2px solid #233248; }
.lang-cell { background: var(--ink); padding: 22px 20px; font-family: var(--mono); }
.lang-cell .native { font-size: 22px; color: var(--paper); display: block; font-family: var(--body); font-weight: 600; }
.lang-cell .label { font-size: 11.5px; color: #7E8BA0; letter-spacing: .1em; text-transform: uppercase; }
@media (max-width: 900px) {
  .hero .sub, .why-grid { grid-template-columns: 1fr; }
  .line-row { grid-template-columns: 56px 1fr; }
  .line-row .desc, .line-row .go { grid-column: 2; }
}
@media (max-width: 560px) { .lang-board { grid-template-columns: 1fr; } }