UTM Campaign Builder

Build tracking URLs for Google Analytics. Set campaign source, medium, terms, and content parameters instantly.

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Campaign Parameters

Website URL *

Campaign Source *

Campaign Medium *

Campaign Name *

Campaign Term (Optional)

Campaign Content (Optional)

Generated URL

Recent URLs

No campaign history yet.

User Guide

Track Traffic Origins in Google Analytics

UTM parameters append data fields to links. Google Analytics reads these parameters to accurately identify which social posts, emails, or ads brought visitors.

How to Use

Enter your base website link URL.
Define Source (e.g. newsletter), Medium (e.g. email), and Campaign Name.
Copy the generated link to use in your marketing assets.

Tool Rating

4.9 ★★★★★

Highly rated by 140+ developers and search consultants. 100% free, processed client-side.

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SEO & Development Guides

FAQ

Questions, Answered

What are UTM parameters?

UTM parameters are query tags added to a URL (such as utm_source, utm_medium) to track campaign traffic performance in analytics tools like Google Analytics.

Are UTM parameters case-sensitive?

Yes. "utm_source=Newsletter" and "utm_source=newsletter" will be tracked as separate sources. Always maintain lowercase naming schemes for consistency.

Do UTM codes harm website SEO?

No. Search engines automatically canonicalize URLs with tracking parameters, especially if you have a clean canonical tag pointing to the source URL.

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